Winery Profile: 4.0 Cellars

From time to time, we would like to highlight some of the wonderful wineries we visit on our tours so you can learn more about the variety of wineries in the Texas Hill Country. We will start today with 4.0 Cellars.


4.0 Cellars is a tasting room operated jointly by three well-regarded wineries in Texas and is the venue visited most often by Texas Wine Tours on our regularly-scheduled daily tours. The three wineries at 4.0 are McPherson Cellars, Brennan Vineyards, and Lost Oak Winery.

McPherson Cellars was established in 2001 in Lubbock, by Kim McPherson. Kim is the son of Texas wine pioneer, Clint McPherson, who established Llano Estacado Winery in 1976. Today McPherson Cellars is one of the largest wine producers in Texas.

Brennan Vineyards is a smaller, boutique winery located in Comanche. It was opened in 2002 by Dr. & Mrs. Pat Brennan. Originally, they supplied grapes to larger wineries, but a few years later, started producing their own wine.

Lost Oak Winery was started by Gene Estes, who had been growing grapes since 1987, in Burleson. The winery opened in 2006. Gene has served as the president of the Texas Wine & Grape Growers Association.

All three of these wineries produce award-winning vintages, but few people make the trek to Lubbock, Comanche, or Burleson for wine-tasting. Meanwhile, an average of five million visitors come to the Texas Hill Country to visit wineries every year.

So, in 2012, these three winemakers joined together to open a fourth, collaborative location, that would serve wines from all three and created 4.0 Cellars. In addition to the three wineries, they offer self-serve samples of cheese from Veldhuizen Cheese in Dublin and various condiments produced by Fischer & Wieser in Fredericksburg.

When you visit 4.0 Cellars, you will be given a choice between three tasting menus. One menu offers six dry red wines; a second has a mix of six white, rose, & red wines; and the third option has six sweet wines. The actual wines offered on each menu change daily, but all three tasting options include wines from each of the three wineries represented in the tasting room.


The most recognized wines you’ll find at 4.0 Cellars includes their Roussanne, a Rhone-style blend called Les Copains White, the Piquepoul Blanc, a Cabernet Sauvignon, and a Spanish-style red blend called La Herencia. There are many other terrific options as well, including a peach-flavored dessert wine.

We find our clients consistently enjoy the selection at 4.0 Cellars, which is why we frequent it so often. We look forward to seeing you there on your next visit.